Kobi Franco Molecular Typography Laboratory

Label / Slanted Publishers
Category / Typography, Design
Code / 9783948440794

Molecular Typography Laboratory by Kobi Franco is a speculative research project that delves into experimental typography, exploring the intersection of function versus aesthetics and content versus form. This profound study operates on the premise that Latin and Hebrew letters possess a molecular structure, examining how this assumption can be applied to alphabets and languages. It is an interdisciplinary endeavor that bridges the gap between design, science, and language. The research involves a series of over 150 tests, each designed as a structured “game” where Franco defines the rules, sets the stage, and selects the participants. The book features four illuminating essays that provide historical, cultural, and academic insights into typographic research.

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Kobi Franco Molecular Typography Laboratory

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